Conduct market research through your customers

18. April 2010 All, Career 1
There are several great methods of conducting research about your industry/ market, and in my research article, I talked about the different methods that I included as part of the research plan. Of all of these, I think one of the most insightful exercises is holding small focus groups or 1 on 1 sessions with ...

Tales of a college-dorm-room-run-business

02. April 2010 All, Career, Life 1
As a starving undergrad at Rutgers, I had an editing business that paid for my living expenses. Back then, my entrepreneurship was out of desperation so I could eat… but looking back, I appreciate the instinctive actions I took to get people to pay me for services. If I could do it all over again, ...